Chains aim to boost traffic with pay-upfront passes
Au Bon Pain is the latest brand to unveil an endless pass of sorts.
Growth Continues In "Better Burger" Restaurant Category
CHICAGO (August 1, 2012 - PR Newswire)—The limited-service burger segment is the largest menu segment by revenue in the restaurant industry. It is driven...
Ruby Tuesday’s narrowly averted cheese-biscuit apocalypse demonstrates how social media’s role is evolving from marketing to operations. The chain has spent several years working through a major brand refresh, migrating from a down-home bar-and-grill to a more upscale-casual concept. To that end, the company decided to phase out the free cheddar biscuits given to diners, testing the new program in one area where the biscuits went AWOL. The reaction was telling: customers had a fit, sharing their displeasure through social media.