10 groundbreaking concepts of 2015

Market newcomers from the past year that set a new direction for the industry.
Betty Dangers Horse Head

As concepts fight for a foothold in the crowded restaurant industry, determination to be on the cutting edge drives many decisions. These 10 groundbreakers all pushed the envelope during the last 12 months in terms of both design and operation, bending traditions and blurring lines within their typical space to set new directions.

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Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

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