The boom years have passed for the frozen dessert category, whose new store growth ceased in 2015. Nevertheless, the category increased sales by 6.8% to $6.4 billion. Thank leader Dairy Queen; its sales make up about 46% of the category, and they grew by 10.1%. The supporting cast also includes froyo concepts Yogurtland and Menchie’s.
2015 U.S. Sales ($000)
2015 U.S. Units
|18||Dairy Queen/Orange Julius||3,531,186||4,506|
|100||Cold Stone Creamery||365,000*||926|
|115||Braum's Ice Cream & Dairy Stores||317,800*||280|
|193||Menchie's Frozen Yogurt||174,200*||390*|