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Behind the Menu

Food

Chuck E. Cheese's 'Grown-Up Menu' is the latest piece of a brand refresh

By Patricia Cobe on Jan. 03, 2024

Behind the Menu: The eatertainment chain aims to enhance the experience for all family members at its venues, and food is a big part of the upgrade.

Food

Bar Louie fills menu gaps to boost traffic beyond happy hour

 By Patricia Cobe on Dec. 19, 2023

Behind the Menu: As new VP of culinary, Joel Reynders is expanding the menu in new directions without losing focus on the bar.

Food

Del Taco pushes the boundaries of birria

By Patricia Cobe on Nov. 17, 2023

Behind the Menu: The Mexican chain developed shredded beef birria to launch in a traditional taco and quesadilla, but then chef Jeremias Aguayo gave it a decidedly Asian spin.

Food

Biscuitville aims to expand all-day business with new menu items

By Patricia Cobe on Nov. 13, 2023

Behind the Menu: Nine items in test in Virginia are designed to fill a menu gap for the breakfast-centric Southern chain.

Food

Hopdoddy strengthens commitment to regenerative beef and seed-free oil

By Patricia Cobe on Oct. 24, 2023

Behind the Menu: The better burger chain shifted to these more sustainable sources, pledging to expand the initiative chainwide and on the menu.

Food

Noodles & Company moves menu in a heartier direction with its first baked entree

By Patricia Cobe on Sep. 12, 2023

Behind the Menu: Executive chef Nick Graff developed Chicken Parmesan to offer guests a classic Italian main dish at a fast-casual price point.

Food

How Crumbl Cookies creates its weekly rotating menu

By Patricia Cobe on Sep. 05, 2023

Behind the Menu: The fast-growing chain has developed hundreds of recipes in its history using a robust testing process and considerable customer feedback. But most cookies never return to the rotation.

Food

Smashburger's S'mac & Cheese Burger smashed LTO expectations

By Patricia Cobe on Aug. 24, 2023

Behind the Menu: The mashup of two favorites—mac ‘n cheese and burgers—took two years to perfect but became the chain’s best-selling limited-time item of the past two years.

Food

Capriotti's puts NYC bodega sandwich on national culinary map

By Patricia Cobe on Aug. 17, 2023

Behind the Menu: The chopped cheese sandwich is little known outside of New York City’s neighborhood delis and groceries, but Capriotti’s is set to change that with its latest LTO.

Food

YouTube's 'Queen of Cakes' creates limited-time menu for Paris Baguette

By Patricia Cobe on Jul. 13, 2023

Behind the Menu: Yolanda Gampp partnered with the bakery café chain on three new tennis-themed items—a doughnut, cake slice and latte.

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