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Burgers

Operations

McDonald’s will test paper straws in the U.S.

The company is switching to paper in the U.K. and Ireland and will look at alternatives to plastic straws in other countries.

Marketing

International House of Burgers? Really?

The marketing stunt was great, but the ending was a disappointment, says RB’s The Bottom Line.

The company’s U.S. business is changing its field structure as part of planned cost-saving efforts.

One is the center of a scandal, the other an international bargaining chip; both stories reflect the chains’ strengths, says RB’s The Bottom Line.

The company is planning a renewed focus on the morning daypart after its traffic declined.

The company is planning a renewed focus on the morning daypart after its traffic declined.

The burger giant is trying out delivery of large breakfast orders in the Orlando, Fla., market.

He says the company won’t discount more than it already has out of concern for its franchisees’ margins.

The chain says its sales haven’t changed in markets where its larger rival has tested fresh-beef burgers.

The chain’s dollar menu generated sales, but not the traffic growth it wanted, says RB’s The Bottom Line.

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