Food
The Menu: Your primary marketing tool
One controllable variable is the menu and it is the primary vehicle by which a foodservice operation presents its marketing strategy and helps customers satisfy their needs.
Financing
Beer: Crafty buying
It’s no longer news that craft beer sales are on the rise—nearly 12 percent last year, according to the Brewer’s Association.
Although the terms “Scandinavian” and “Nordic” are used interchangeably, Scandinavia originally referred only to Norway, Sweden and Denmark while Nordic is an umbrella term created by the French (“Pays Nordiques” or “Nordic Countries”) to also include Finland and Iceland. While each country claims its unique dishes, all share similarities.
You can’t learn everything in culinary school. Or business school. Some lessons you’ve just got to learn on the job. With that in mind we set out to gather a little collected wisdom from the industry on how to do some of the more obscure tasks an operator might face. Challenges abound out there. Hopefully this will help get you through a few of them.
While ketchup and mustard have been the go-to condiments for years, Americans are now turning toward those of other countries to pump up plates of food. “Condiments and sauces are the fashion accessory of the culinary world,” says Kimberly Egan, CEO of the Center for Culinary Development. ‘They are a necessary part of the ensemble as diners seek enhanced food experiences and more global flavors.”