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LTOs

Food

Creativity is flowing from chain restaurant kitchens

By Patricia Cobe on Aug. 25, 2020

R&D is ramping up, and innovative new menu items are the result.

Marketing

Consumers seek value, familiarity in LTOs

 By Patricia Cobe on Aug. 04, 2020

Launches of new menu items can attract customers bored with cooking at home.

Food

4 reasons to use on-hand ingredients in craveable LTOs

Sponsored content from our partner Idahoan Foods on Aug. 04, 2020

As dining rooms in restaurants reopen to the public, operators will be welcoming back their loyal customers with open arms.

Marketing

What consumers are craving now

By Patricia Cobe on Jun. 22, 2020

Sweets, sips and toasty sandwiches are the top menu choices.

Food

Value and comfort trump innovation in recent LTO launches

By Patricia Cobe on May 11, 2020

The pandemic has slowed R&D, but chains are luring consumers with meal deals.

Food

Drive-thrus continue to launch LTOs

By Patricia Cobe on Apr. 21, 2020

While full-service and fast-casual concepts focus on takeout and delivery meals, drive-thrus are trying to lure customers with new items.

Marketing

LTOs with comfort-food appeal lure consumers

By Patricia Cobe on Nov. 11, 2019

Menu items featuring cheese, meat and potatoes rank high this fall.

Marketing

10 unique LTOs hitting menus

By Patricia Cobe on Oct. 11, 2019

These limited-time offers are differentiating the menu at restaurant chains.

Marketing

10 top-scoring summertime LTOs

By Patricia Cobe on Aug. 16, 2019

Consumers gave high marks to these limited-time offers on chain menus.

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