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Marketing

Taco John's gives up its Taco Tuesday trademark

The company decided that it wasn’t worth fighting Taco Bell to maintain its trademark and said it would instead donate to Children of Restaurant Employees.

Financing

The owner of Quiznos and Church's is buying some Hardee's restaurants out of bankruptcy

High Bluff Capital Partners won bidding for 81 of the 108 locations for $16 million. Hardee’s parent CKE Restaurants is buying another nine locations.

The burger giant, which has been a marketing force in recent years, reached “billions” with the promotion, thanks to a “genius” viral social media trend that took the company by surprise.

The Bottom Line: Burger King’s struggles last year were emblematic of the chain’s long history. The brand under Tom Curtis suggests things are turning around. But the biggest challenge is to keep it going.

The sandwich giant, which has spent the year on the market, has again extended the bidding process as potential new buyers emerge.

The pizza chain will enable customers to order through the aggregator’s mobile app, starting in four test markets this fall.

A Deeper Dive: Tom Curtis, president of Burger King in the U.S. and Canada, joins the podcast to talk about the chain’s “Reclaim the Flame” comeback strategy and its progress.

The burger giant said it is removing its Apple Fritter, Blueberry Muffin and Cinnamon Roll from its menu less than three years after their introduction.

The owner of Taco Bell, KFC and Pizza Hut is working with the customer data platform Treasure Data to give it a centralized view of customer data across all its brands.

The sandwich giant’s third major menu overhaul, featuring slicers and a line of new subs with more meat, continues an overhaul that began two years ago.

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