sales

Despite America’s obsession with dieting, fat and calories, restaurant customers haven’t stopped ordering dessert.

The appeal of limited-time offers—an opportunity to get new customers in the door and increase visits from regulars, as well as the accompanying bump in checks and sales—is clear.

Say hello to your next customer base. There are approximately 17.5 million students enrolled in some sort of higher learning institution, according to 2005 census data. And by the time they graduate they will have been spoiled rotten.