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Ben E. Keith Foods Wins IFMA Sales & Marketing Award

By Restaurant Business Staff on Dec. 03, 2008


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Recognizing excellence is distribution sales and marketing, from left, are Michael J. Licata, IFMA president and ceo, Peter Popovich, PepsiCo Foodservice-sponsor; Mike Roach, Ben E. Keith Foods president; Karl Kaiser, Diamond Crystal Brands-sponsor; and Bill Caskey, ConAgra Foods/Lamb Weston-sponsor.
The award, accepted by Mike Roach, president of the UniPro-member company, acknowledges distributor leadership and overall excellence within the foodservice industry for successful planning and execution of creative sales and marketing.

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