Reputation Tracker evaluates how restaurant brands are being discussed in social media each week—who’s getting the positive buzz and who’s getting unfavorable chatter. The exclusive Social Promoter Score gauges customer loyalty, intent to return and brand recommendations, as indicated by social online comments and reviews.
Click the segment name to view more brands.
|Segment / Brands||Trend||+ Sentiment||- Sentiment||SP Score|
|Quick Service||↑ 2%||63%||37%||29|
|Fast Casual||↑ 2%||25%||75%||53|
|Casual Dining||↑ 3%||73%||27%||49|
|Famous Dave's||↓ -12%||60%||40%||-22|
|Fine Dining||↑ 1%||82%||18%||60|
|Smith & Wollensky||↑ 4%||81%||19%||58|
Last Updated on 10-7-2014
Reputation Tracker is a partnership between Restaurant Business and NewBrand, a provider of insights into current and future restaurant customer behavior, as reflected in brand-specific social media comments. NewBrand gathers comments on restaurant brands from virtually all social media, as well as blogs, and analyzes the data to gauge how the volumes of positive and negative comments have changed from a week earlier. A proprietary capability enables nBA to calculate a Social Promoter Score, or how likely consumers are to revisit a concept or recommend it to others.
Monitor Your Social Media Reputation
As a Restaurant Business reader, you get free access to a world of social media best practices found on the NewBrand daily blog. Knowing where you stack up and why empowers your front lines to take action on the powerful guest feedback contained in social media.
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- Location specific online reputation
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- Strategic ideas on how to increase revenue and beat the competition