Convenience, fun and value have always been at the core of McDonald’s DNA. Today, we are on the move to transform how we bring these pillars to life through the growth of technologies such as mobile, connected devices, digital media and the Internet of Things. The opportunity to modernize our brand in meaningful ways has never been as plentiful due to these fast-moving spaces.
That’s one reason behind McDonald’s presence at SXSW. We want to be in the flow of ideas, offering our scale to interesting partners, with the intent to make the lives of millions of people who use McDonald’s a bit simpler and even more enjoyable.
At SXSW Interactive 2015, McDonald’s will host three pitch sessions for startups at Startup Village at the Hilton Downtown Austin on March 13, and we would love to hear your ideas!
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