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Fast Casual

Marketing

Shake Shack collaborates with Chef Nina Compton on a New Orleans-style food and jazz experience

 By Patricia Cobe on May 04, 2023

Pop-ups in New York City and New Orleans Shake Shack locations offered up music, drinks and Louisiana specialties to coincide with Jazz Fest.

Operations

Why sports fans are craving Wingstop

 By Lisa Jennings on May 03, 2023

Investments in national advertising during NBA and NFL games drove traffic during the first quarter. Also the new chicken sandwich line is attracting new users and boosting frequency.

Food

Shake Shack rolls out veggie burger that involves actual vegetables

By Lisa Jennings on May 02, 2023

The new Veggie Shack, made with mushrooms, sweet potato, carrots and grains, goes national this week. It's not vegan, but aims for consumers looking for less-processed meat alternatives.

Operations

To order or not to order in the drive-thru lane

By Lisa Jennings on May 01, 2023

Pickup-only drive-thrus are faster, but Velvet Taco found it was losing guests who wanted to order from their cars. The chain has redesigned its drive-thrus to accommodate different types of users.

Operations

Chipotle wants to celebrate Cinco de Mayo with First Timers

By Lisa Jennings on May 01, 2023

This year's promotion taps users of the new event-planning platform Partiful, with BOGOs designed to bring in people who have never tried Chipotle before.

Leadership

Former 7-Eleven exec Raj Kapoor named SVP, President of International at Wingstop

By Lisa Jennings on Apr. 26, 2023

The Dallas-based wings chain has a target of reaching 7,000 units globally, including 3,000 international locations.

Operations

Chipotle's lower-income guests are coming back and menu price hikes are off the table, for now

By Lisa Jennings on Apr. 25, 2023

Efforts to improve operations paid off in the first quarter and a Tik Tok-fueled promotion reached new digital sales heights. Also, Chipotle has solved your wrong pickup location problem.

Food

Starbird's latest LTO flavors the menu with Chinese-American accents

By Patricia Cobe on Apr. 25, 2023

Behind the Menu: Orange Chicken works across every menu category—tenders, wings, salads and sandwiches—a goal of the fast casual’s R&D.

Marketing

Sweetgreen launches two-tiered loyalty program

By Lisa Jennings on Apr. 24, 2023

Guests can choose between a free membership and a paid subscription with more perks to personalize their experience.

Operations

Tracy Kim promoted to CEO of Dig as fast-casual chain reignites growth in the suburbs

By Lisa Jennings on Apr. 24, 2023

The once-urban brand is making a play for the suburbs where officials believe a broader audience is hungry for from-scratch bowls at both lunch and dinner.

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