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Consumer Trends

Engagement leaders: How chains connect with consumers

chick fil a sauces

Today’s consumers are interested in more than just convenience and quality food; they want to feel a personal connection with restaurants. To see which brands are winning beyond the operational attributes, Technomic rated chains through a series of questions designed to gauge loyalty and consumer engagement. Interestingly, this year’s overall favorite chain—Chick-fil-A—is the only one ranked in all for categories, showing that forming that connection does have an impact on overall brand perception.

chick-fil-a-cup-fries-sandwich

Brand loyalty

Chick-fil-A44.2%
In-N-Out Burger43.8%
Papa Murphy's Take 'N' Bake Pizza41.8%
Cheddar's Casual Cafe41.7%
The Habit Burger Grill38.9%

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Emotional connection

Chick-fil-A41.9%
In-N-Out Burger38.2%
Seasons 5236.3%
Ben & Jerry's34.8%
The Capital Grille33.4%

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Advertising effectiveness

Red Lobster31.4%
Chick-fil-A30.5%
Popeyes Louisina Kitchen29.6%
Jimmy John's Gourmet Sandwich Shop29.1%
Red Robin Gourmet Burgers29.1%

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Brand image

Chick-fil-A40.5%
Ben & Jerry's37.7%
In-N-Out Burger36.7%
Seasons 5233.4%
Raising Cane's Chicken Fingers32.4%

 

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