The deal expands Dee’s geographic reach and buying power in the market, said Steve Mager, ceo of Dee’s, and the combined companies will likely generate $70 million in annual sales.
Dee’s market now reaches from southern Colorado to El Paso and from eastern Arizona to west Texas. The company plans to consolidate the El Paso facilities into one 60,000-square-foot building during the first quarter, according to the report.
Dee’s FoodService has roots back to 1973 when the Mager family founded Dee's Cheesecake Factory , a wholesale bakery and restaurant. Over the years, Dee’s Cheesecake Factory diversified and expanded into the foodservice distribution business. In 1990, Dee’s FoodService constructed a new three-temperature high-cube distribution center capable of accommodating over 2000 pallets of dry, refrigerated and frozen product.