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The foodservice consultant based here said the differences were based on age, gender, ethnicity and region.

For example, men prefer spicy flavor profiles more than women. Asians and Hispanics are partial toward spicy foods, whereas Caucasians prefer milder flavor profiles. Among all groups, however, preference for spicy foods declines with age, Technomic discovered.

These and other findings are detailed and interpreted in Technomic

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