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Emerging Brands

KFC's new spinoff brands take root in Asia

K Pro Asia

KFC China in July launched a fast-casual spinoff focused on fresh and healthy dining. K Pro, in Hangzhou, has a menu positioned around salads and panini, with proteins that expand beyond chicken to include seafood. Drinks include fresh juices and beer. Plans to expand have not been disclosed. In a market where KFC is facing increasing competition among both global and local QSRs, a fast-casual concept backed by significant brand equity could provide a springboard for expansion.

In Japan, KFC has launched a concept called The Table by KFC. The deli-style restaurant focuses on homestyle fried chicken, salads and sides, all made in-house. Designed for takeaway, guests order via a production line with displays of available options, like whole fried chickens, fried thighs and pumpkin-walnut salad. KFC says the concept was developed for high-traffic locations like rail stations and shopping areas where busy consumers may be looking for a fast meal option for themselves or their families. 
 

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