50 great ideas field: Before content
Noodles to go
|Location:||New York City|
Spaghetti Incident, a new full-service Italian place with a takeout window in New York City, borrows its name from a Guns ’n Roses album and its concept of serving pasta to-go in paper cones from Italy’s 1950s street-food scene. To hold up to the hustle and bustle of New York streets, owner Emanuele Attala and his partners developed a sturdy, no-spill carrier with a lid. The curved sides help guide the strands of spaghetti around the fork, facilitating twirling and lessening the risk of losing even a single caper on the ground, Attala says.