Consumer Trends

Consumer trends, insights and preferences

Providing exclusive consumer trends and insights to enhance your marketing strategy. Powered by Technomic . “Technomic is a Chicago-based consulting and research firm providing a 360° view of the...

Local sourcing may be old hat to chefs, but recent data shows consumers now are noticing it more often. One in three are spotting more local items on menus, researcher Technomic finds, and the ratio...

At a time when all eyes seem to be on breakfast, the daypart entrusted to bring McDonald’s sales back from the dead , lunch visits have also been rising steadily, to less fanfare and perhaps...

Although restaurants are filling tables at levels unseen since the recession , 2015’s dining trends show that spending habits forged during that penny-pinching period continue to impact how consumers...

Millennial customers may be getting all the attention from restaurants right now, but Gen Z—those 21 years of age and younger—are quickly emerging as a formidable group of consumers, Chicago...

It’s hard to win in business, especially the restaurant business, without engaging Hispanic consumers, says Peter Filiaci, VP of strategy and insights/restaurants at Univision. That’s because the...

When it comes to diversity in the workplace, the past couple of weeks haven’t been kind to restaurants. In late January, McDonald’s announced that CEO Don Thompson would retire from his post atop the...

There are any number of reasons this year’s favorite chains are winning consumers’ hearts. But one commonality rises to the surface: many made health a priority on the menu in 2014. Whether touting...

The perplexing beast known as the U.S. consumer was subjected Wednesday to its annual examination by the restaurant industry, led by the diagnostic team of Chicago researcher Technomic. The 100 or so...

In addition to measuring chains’ operational attributes, Technomic also rated their connection to consumers through a series of questions designed to gauge loyalty and perception of a brand. A few...

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