Consumer Trends

Consumer trends, insights and preferences

You don’t know me!” That was the cry of vegetarians and vegans a few short years ago. Today, about 4% of consumers say they are vegetarian or vegan, a figure that is down from 9% in 2014, according...

Providing exclusive consumer trends and insights to enhance your marketing strategy. Powered by Technomic . “Technomic is a Chicago-based consulting and research firm providing a 360° view of the...

college students meals

Gen Z dominates college campuses these days. Here’s what consumers in that age group are increasingly interested in ordering—and what they’re snubbing.

restaurant deal

Here are four ways consumers are currently seeking discounts when dining out.

hispanics table

Three-quarters of Hispanic diners order food from restaurants at least once a week, compared to two-thirds of consumers overall. Read on to find out about the changing preferences of this growing demographic, a topic that will get a deeper dive at our Restaurant Trends & Directions Conference in Chicago this July.

aporkalypse burrito biscuit hardees

Consumers reveal which chain limited-time offers they were most likely to order based on the name and description.

money plate dining

Customers say they’ll spend more on these foods at restaurants.

two urban licks interior

Here's where foodies yearn to go when they want an experience that extends beyond a good meal.

taekout food boxes to go

With all the hype around third-party delivery, is it really a formidable force encroaching on traditional channels?

checkers rallys fries

Customers reveal which restaurant chains’ french fries they deem most likely to spark cravings.