A standing-room steakhouse is the shtick at Ikinari Steak, a Japanese chain opening its first U.S. outpost in New York City on Thursday. The limited-service restaurant will feature 40 spots for standing and only 10 seats for sit-down diners. Customers choose their cut of steak at the counter, which a butcher cuts in front of them before serving it rare on a hot cast-iron platter, according to Eater New York. All steaks come with onions, corn and a garlic paste, and each standing station is outfitted with seasonings and sauces to flavor the steak.
Ikinari Steak is “wildly popular” in Japan, where standing restaurants are common thanks to people’s busy schedules, says Eater. Ikinari promotes a quality steak meal served in under 30 minutes or less. Its pricepoint may turn heads, too—at the new restaurant, a 14-ounce chuck-eye steak with salad, soup and rice at lunch costs $20.