Marketing

Restaurant marketing ideas and trends
i can cant do it scissors

As consumers try to meet their healthier eating pledges, some operators are bucking the trend and offering indulgent fare.

myths facts

We looked at some longstanding restaurant myths to see how these supposed diner don’ts hold up.

tv screens

See which brands excel at making diners think with their stomachs, according to Technomic's Consumer Brand Metrics.

gift package square

With consumers prowling stores and the internet for gift ideas, some restaurants are ready with suggestions that could also make their holidays a little happier.

thanksgiving friendsgiving cheers square

The made-up holiday offers an opportunity to serve the Thanksgiving crowd before their traditional turkey dinner. Here's how seven restaurant operations are capitalizing on the opportunity.

Complaints are relatively unavoidable in restaurants. But how operators—and their staff—handle issues often dictates consumers’ brand perception, as well as their willingness to return. According to...

pf changs exterior square

Consumer research told P.F. Chang’s China Bistro that its diners didn’t know what was going on in the kitchen. Its new Farm to Wok campaign was designed to shed light.

us navy salute

Veterans Day provides an opportunity to than the nation's service men and women—and maybe snag some traffic in the process.

torchys taco table

With POS data capturing every customized order, developing a secret menu can be as straightforward as reading data and building codes and cache for off-menu favorites.

Sharon Koval, assistant digital marketing manager at Pei Wei, and Sara Rush Wirth, managing editor of Restaurant Business , discuss mobility and marketing to millennials at FSTEC . NRA CIO Kevin...

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