Social Media

Successful social media marketing strategies and tricks

nra show selfie

Some tips from the NRA Show on the best way to get those likes, favorites and shares.

social media table

From spinning a losing streak to knowing when to lay low, here are some recent lessons operators have learned on social media.

social media icons

From slightly NSFW marketing to riding out celebrity happenstance, here are some recent social media wins operators can learn from.

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Visually stunning sips are helping brands drive a following on the popular social site.

[ View the story "How Wendy's tackles trolls" on Storify ]

In the age of the all-important customer review, so much attention has been paid to how to (and how not to) handle a negative comment. But what about the positive ones? Some operators have found that...

The gift card industry is a $127 billion market, and 2016 has seen a 22% year-over-year increase in the number of people who bought gift cards on a digital platform, according to gift card exchange...

Managing social media can be overwhelming for some restaurant operators, but at Arby’s headquarters in Atlanta, the three-person social media team handles the task in-house—literally. Arby’s head of...

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Diners just can’t resist snapping photos at these easy-on-the-eye establishments.

Every marketing team strives for success on social media, but the definition of social success is a moving target. So sometimes that means rethinking the team, in kind. “A couple of years ago, it was...

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