Social Media

Successful social media marketing strategies and tricks

When looking for new ways to engage with millennials , Smashburger saw an opportunity in Snapchat, the social media darling among young tech users. The fast-casual chain, which launched its Snapchat...

After a social media spat erupted last week between Wendy’s and Burger King over their respective new meal deals , the fiery redhead proved she could be just as cheeky as the bigger burger chain’s...

Restaurant chains tuned in to see who took home the honors on Sunday’s Golden Globe Awards, using excitement around the popular awards show to showcase their menu items. Casual-dining brands, in...

With the New Year dawning, there’s no doubt that a large swath of customers have made plans to cut down on dining out. To combat those ascetic resolutions, several chains have turned to social media...

Arby’s has made recent efforts to set itself apart on social media, and the holiday-themed posts it’s shared over the last few weeks have been no exception. These posts, a sampling of which are shown...

If pizza were self aware, what would it think? More specifically, what would it tweet? That’s precisely what Domino’s seeks to answer with its #ifpizzacouldtweet campaign, which looks inside the “...

As shoppers gear up to drop major dough with online retailers, restaurant chains are angling for a bit of that holiday business. Here’s how some brands are using #CyberMonday excitement as a...

The American Music Awards took place Sunday night, and a number of restaurant brands took to Twitter to drum up excitement for their menu items in addition to the show’s musical acts: The front...

Celebrating October’s debut of the taco emoji, Taco Bell last week introduced its #TacoEmojiEngine , a catalog of 600 taco-themed GIFs, sounds and photos for social-media users who share the brand’s...

Whataburger had a slam dunk on Twitter over the weekend when it capitalized on the momentum of a just-gone-viral video featuring Houston Rockets’ shooting guard James Harden. Harden was getting press...

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