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IFDA Conference Agenda Focuses on Helping Operators

The agenda for this year’s IFDA Sales & Marketing Conference, July 26 – 28 at the Ritz Carlton Hotel in Philadelphia, is designed to help them better understand how to do that. The agenda delivers context, insights, ideas and knowledge that will help sales and marketing executives better support customers, independent operators, in particular. The conference also provides an important opportunity for joint dialogue between distributors and manufacturers on how to meet the operator’s changing needs. For detailed information on the conference agenda and/or to register online, visit www.ifdaonline.org.

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