No longer are restaurant mission statements all about the menu. Today, they’re more likely to focus on the overall experience an operation is hoping to provide, conveyed in a short, compact statement rather than a lengthy, clunky paragraph. Experts say the modern mission statement should be just broad enough to allow for expansion and fundamental changes to a concept without any growth-hindering contradictions.
Below is a selection of chain operations that have embraced this modern style of statements. Can you figure out which statement matches each brand?
Brands
1. Boston Market
2. Buffalo Wild Wings
3. The Cheesecake Factory
4. Culver’s
5. Darden (parent of Olive Garden, LongHorn Steakhouse and more)
6. Jamba Juice
7. Papa Murphy’s Take ’N’ Bake Pizza
8. Starbucks
9. Veggie Grill
10. Waffle House
Mission statements
A. Great quality. Great value. Great customer service.
B. Our mission: to inspire and nurture the human spirit—one person, one cup and one neighborhood at a time.
C. Our mission is to WOW people every day.
D. Every guest who chooses _________ leaves happy.
E. Our mission is to deliver a unique experience to our customers through delivering great food, friendly, attentive service, excellent price and a welcome presence.
F. To create awesome food, served quickly by warm and friendly people!
G. _______! Enriching the daily experiences of our customers, our community and ourselves through the life-nourishing qualities of fruits and vegetables.
H. Our mission is to create an environment where absolute guest satisfaction is our highest priority.
I. To nourish and delight everyone we serve.
J. Make it fun to eat wholesome.
Answers
1. F
2. C
3. H
4. D
5. I
6. G
7. A
8. B
9. J
10. E
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