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Instill and Nielsen Strategic Alliance to Benefit Distributors



Considered a first-of-its-kind offering for the foodservice industry, the announcement by both companies said the integrated service will help foodservice manufacturers improve sales with better visibility into location level activity, such as restaurants, cafeterias and bars, and identification of distribution opportunities by chain, channel and market.

Distributors, situated in the middle of the supply chain, fulfilling activities for manufacturers and operators, will benefit from this arrangement, according to Mike DeVries, ceo, Instill.

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