Peter Romeo's Reality Check

News and Peter Romeo’s views on the business behind the restaurant business
Peter Romeo
Director of Digital Content
Winsight Media

Peter Romeo is director of digital content of the foodservice group of Winsight Media, with responsibility for the content of Restaurant Business and FoodService Director magazines,, and the Restaurant Leadership Conference. The multi-media job caps a 34-year career as a business journalist, including 28 years as a chain-restaurant specialist for such information channels as Nation’s Restaurant News, QSR magazine, and the website of the National Restaurant Association. Romeo’s columns during an earlier stint at Restaurant Business earned him two Jesse H. Neal Awards, business publishing’s equivalent of the Pulitzers. He graduated from New York University in 1979 with honors in history and journalism, and was inducted into Phi Beta Kappa. He resides in the New York City suburb of Port Washington with his wife, Holly Klokis; four rescued greyhounds; and four ne’er-do-well, slightly nervous cats.

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Developments that seemed improbable a short while ago were reclassified this week as distinct possibilities. And that includes the chance of seeing more In-N-Outs in cosmopolitan centers.

Maybe there are some algorithmic reasons why that task is impossible, but it doesn’t strike the layman (or at least this one) as the moonshot it’s made out to be.
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Our heads have been rotated before by restaurant developments. But we really felt the neck strain this week.

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Discretion was thrown out restaurant windows this week. Here's what resulted.

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Daring moves abounded in the restaurant industry this week. But were they daringly clever or amazingly misdirected?

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It was a week of Doh! moments for restaurants and customers alike.

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Shake Shack, McDonald's and Starbucks are addressing the challenge of the times with some unusual moves.

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The strangest things can be found in a sandwich, including a spark for lust. Proceed at your own risk into our first nightmares report with a NSFW warning.