Peter Romeo's Reality Check

News and Peter Romeo’s views on the business behind the restaurant business
Peter Romeo
Director of Digital Content
Winsight Media

Peter Romeo is director of digital content of the foodservice group of Winsight Media, with responsibility for the content of Restaurant Business and FoodService Director magazines,, and the Restaurant Leadership Conference. The multi-media job caps a 34-year career as a business journalist, including 28 years as a chain-restaurant specialist for such information channels as Nation’s Restaurant News, QSR magazine, and the website of the National Restaurant Association. Romeo’s columns during an earlier stint at Restaurant Business earned him two Jesse H. Neal Awards, business publishing’s equivalent of the Pulitzers. He graduated from New York University in 1979 with honors in history and journalism, and was inducted into Phi Beta Kappa. He resides in the New York City suburb of Port Washington with his wife, Holly Klokis; four rescued greyhounds; and four ne’er-do-well, slightly nervous cats.

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More arresting than the week’s most intriguing developments is what they portend for the near future.

bad customer food

Routine restaurant flubs proved to be flashpoints for overreacting customers in recent days. Here are some of the more extreme examples.

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New delivery initiatives from Chipotle and Domino's, a millennial-focused training program from Cheesecake, and Panera's multimillion-dollar defense against becoming Chipotle.

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Customers, employees and even suppliers showed how ingenious they can be in their quest to irk restaurateurs.

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Even if you don't hold stock in the restaurant chains that made financial news last week, you'll likely find these tidbits shared with investors to be of interest.

The financial results released late yesterday show industry-leading growth in several areas. Here's a sampling.
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Can there be too much transparency in the restaurant experience? Ask the staff that's about to wait on 22,000 naked customers. And that's just the beginning of the disrobing that caught our attention this week.

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How do you stand out in an industry that at times sounds like a Ripley's Believe It Or Not list? By being more outrageous and unusual, or course. Here are three examples.