Peter Romeo's Reality Check

News and Peter Romeo’s views on the business behind the restaurant business
Peter Romeo
Director of Digital Content
Winsight Media

Peter Romeo is director of digital content of the foodservice group of Winsight Media, with responsibility for the content of Restaurant Business and FoodService Director magazines, RestaurantBusinessOnline.com, and the Restaurant Leadership Conference. The multi-media job caps a 34-year career as a business journalist, including 28 years as a chain-restaurant specialist for such information channels as Nation’s Restaurant News, QSR magazine, and the website of the National Restaurant Association. Romeo’s columns during an earlier stint at Restaurant Business earned him two Jesse H. Neal Awards, business publishing’s equivalent of the Pulitzers. He graduated from New York University in 1979 with honors in history and journalism, and was inducted into Phi Beta Kappa. He resides in the New York City suburb of Port Washington with his wife, Holly Klokis; four rescued greyhounds; and four ne’er-do-well, slightly nervous cats.

gameplan play football

Sly moves helped restaurants get their marketing messages across in innovative ways—and avert serious crime.

hand palm reading

Fate was a tough customer for high-profile restaurants this week, though their woes can't all be blamed on the gods.

road u turn bus

Chiropractors' delights this week included suggestions Chipotle may scrap its burger venture, a backfire for Burger King on a new form of advertising, a rethink of delivery by Taco Bell and a potentially devastating threat to alcohol sales.

As off-premise continues to grow, an omnichannel approach may be on the horizon.
business man stop

Taco Bell's newfound qualms about social media is just one example of restaurants wondering if the status quo is such a hot way to go.

girl question forehead

Why's an operator cheering a possible upswing in food prices? And has Maine's governor hit on a new way of getting restaurant employees' lobbying help? Those are just some of the questions that were posed by surprising developments of the past week.

social media technology storm

Routine situations festered into high-profile controversies for restaurants this month because of pile-ons in social media.

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Instead of heeding what normally are yellow lights, restaurants stomped on the gas and crashed through barriers this week.

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