Peter Romeo's Reality Check

News and Peter Romeo’s views on the business behind the restaurant business
Peter Romeo
Director of Digital Content
CSP Business Media

Peter Romeo is director of digital content of the foodservice group of CSP Business Media, with responsibility for the content of Restaurant Business and FoodService Director magazines,, and the Restaurant Leadership Conference. The multi-media job caps a 34-year career as a business journalist, including 28 years as a chain-restaurant specialist for such information channels as Nation’s Restaurant News, QSR magazine, and the website of the National Restaurant Association. Romeo’s columns during an earlier stint at Restaurant Business earned him two Jesse H. Neal Awards, business publishing’s equivalent of the Pulitzers. He graduated from New York University in 1979 with honors in history and journalism, and was inducted into Phi Beta Kappa. He resides in the New York City suburb of Port Washington with his wife, Holly Klokis; four rescued greyhounds; and four ne’er-do-well, slightly nervous cats.

A look at Dunkin’s fan base, BJ’s nosebleed margins, San Francisco’s business wallop and Starbucks’ potent brew.
Chipotle was forthcoming this week with some revelations that seem to run contrary to its contrarian approach. And then there’s a little-known key to Chick-fil-A’s success.
In this edition: An Orlando McDonald's tries pasta, pizza; McDonald's secret menu is confirmed; Howard Johnson's, Roy Rogers and Naugles make comeback plans.
Officials intend to require local businesses to post a warning next to the menu listing of any item that packs more than 2,300 milligrams of sodium.
Several key metrics merited their own attention this week. Here are some of the most intriguing.
Domino’s is in what business? And you really don’t need a translator for Yum execs? Next you’ll be saying restaurants and government are entering into business together.
Plus, Olive Garden reviews its ad partner of 30 years; Cosi’s biggest stakeholder cashes in shares.
Marquee value abounded in industry-news developments. Unfortunately, some were far from positive.