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Bill Main

Articles by
Bill Main

Page 9

Have your cake when they eat it, too

Turn tables or sell desserts? It is more profitable to turn tables, right? Wrong. Try on this point of view and see if you can't improve profits at your restaurant.

Step up to the mike

The questions below were asked by foodservice operators at a recent conference. We thought you might find them relevant to your own operation.

Food

A bit of menu magic

Menu engineering techniques boost sales of high profit menu items. Here are two techniques always lead to higher profits.

Data, data everywhere...

Sorry managers... just because you've joined the top ranks doesn't mean performance evaluations are a thing of the past.

Will work for food

I love tools and systems that accomplish more than one thing at a time. Without them, I'd never be able to fit everything into my typical busy day. An Employee Gift Certificate is just such a tool.

Bye-bye baby

It's a marketing moment. It's a sweet note. It's a powerful brand impression. It's a point of differentiation.

From wagon wheels to rocket fuel

The Space Shuttle is arguably the world's most advanced transportation system.

Behind the line

They wield knives. They bark orders. They play with fire.

A piece of the action

Warning to Managers: This Trade Secret can put serious money in your pocket... if you're willing to work hard, be accountable, and keep your eye on the ball.

Get on the brand wagon

One study has found that overall foodservice revenues are up, but profits are not.

Armed robbery

In a recent crime spree in the coastal town of Santa Cruz, California, an armed robber held up two restaurants at gun point.

Second-hand learning

There never seems to be enough time in the day. The dynamics of foodservice are accelerating. It's impossible to keep up with all the changes in the competition, training methods, technology, inventory, pricing, and customer needs...

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