Heather Lalley

Managing editor

Articles by
Heather Lalley

Page 24
Marketing

El Pollo Loco launches its first retail shop

The fast casual’s Loco Gifts and Gear shop sells shirts, totes, skateboards and more, all designed by Latino creators.

Operations

A Chicago bakery mandated boosters, then came the threats

Earlier this week, Baker Miller said it would require proof of booster shots for dine-in customers. But the café’s owners decided to shut the dining room entirely after receiving threats from anti-vaxxers.

Seven Union Square Hospitality Group restaurants are closed until later this month and the multi-concept group will be requiring booster shots for eligible employees immediately, with diners requiring a booster starting Jan. 24.

The fast-casual pizza concept, which has about 60 units, plans to open 40 new stores by the end of next year. It also isn’t ruling out a possible IPO one day.

Surging COVID cases among employees and customers are forcing restaurants to temporarily shut down during what is typically a busy holiday season. And the new year brings more uncertainty.

The fast casual is experimenting with robots, self-ordering kiosks and more to battle labor pressures facing the industry.

The pandemic pushed operators to unveil a flurry of new prototypes in 2021, codifying the changes in consumer behavior brought on by the crisis in updated designs.

The tech-enabled, golf-focused eatertainment chain has 11 units now with at least five more slated for 2022.

King worked for the fast-casual pizza chain from 1990 to 2003 and served as vice president of development.

Later this month, the fast casual plans to open its first Chipotlane Digital Kitchen with an order-ahead drive-thru and walk-up window but no indoor access for customers.

The acquisition of the fast casual brings the brand collector to about 2,300 global restaurant locations and an expected $2.2 billion in systemwide sales for 2022.

Donnie Upshaw, who had served as SVP of people for the fast-casual wing chain, was elevated into the new post to oversee culture and talent management for the brand.

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