Jonathan Maze
Editor-in-Chief
Articles by
Jonathan Maze
Page 19Financing
Loyal customers helped drive McDonald's sales last quarter
Same-store sales rose 4.3% in the U.S., thanks to marketing, operations and its growing loyalty program. But sales came thanks to higher prices rather than traffic. And the chain saw sales challenges in the Middle East.
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Starbucks' incredible loyalty program can only take the company so far
The Bottom Line: The coffee shop giant said its problems with occasional customers last quarter were “transitory.” Fixing that problem will be a big challenge.