Jonathan Maze

Editor-in-Chief

Articles by
Jonathan Maze

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Operations

In-N-Out tells its employees to stop wearing masks

The burger chain told workers outside of California and Oregon that they are not allowed to wear masks on the job.

Marketing

Taco John's gives up its Taco Tuesday trademark

The company decided that it wasn’t worth fighting Taco Bell to maintain its trademark and said it would instead donate to Children of Restaurant Employees.

The sandwich chain, declaring that “it’s a new day,” is looking to generate attention for the brand with a new digital campaign featuring one of the weirdest characters in marketing history.

The Florida-based fast-casual mac-and-cheese concept's franchise registration was canceled after being cited for several violations in its franchise disclosure document.

The former president of Taco Bell International will take over leadership at the family dining chain next month. Cochran will become the executive chair through next year.

High Bluff Capital Partners won bidding for 81 of the 108 locations for $16 million. Hardee’s parent CKE Restaurants is buying another nine locations.

The burger giant, which has been a marketing force in recent years, reached “billions” with the promotion, thanks to a “genius” viral social media trend that took the company by surprise.

The Bottom Line: Benihana is apparently on the market, according to reports, helping to signal that the market for restaurants is improving.

The sandwich giant, which has spent the year on the market, has again extended the bidding process as potential new buyers emerge.

The industry appears to be slowing its rate of price hikes as overall inflation eases. But restaurants are still raising prices faster than grocers.

The Bottom Line: The pizza delivery chain believes it can generate billions in global pizza sales by jumping on third-party aggregators’ marketplaces. In so doing, it acknowledges that the business has become a key sales tool for restaurants.

A Deeper Dive: Tom Curtis, president of Burger King in the U.S. and Canada, joins the podcast to talk about the chain’s “Reclaim the Flame” comeback strategy and its progress.

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