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IHOP

Marketing

From IHOP to IHOb: Just how big was the chain’s name reveal?

At a high point, 86,000 tweets per hour mentioned IHOP’s burger launch.

Marketing

IHOP bet big on burgers, got a deserved salute

The chain’s publicity stunt was run up a flagpole, and it flew.

The one-of-a-kind unit will serve the diverse clientele of downtown Detroit.

The pancake chain “rebrands” to highlight its new burger menu, with hopes of lifting late-day sales.

The appointment of Thomas Song fills a gap in Dine Brands Global's turnaround team.

The appointment of Thomas Song fills a gap in Dine Brands Global's turnaround team.

The chain's improved performance is proof full-service chains are holding their own against fast casual, executives stressed.

Consumers are going big for breakfast, and crave-ability can drive sales.

See which brand beat Denny’s, Applebee’s and others in a new ranking of full-service concepts by the strength of their customer following.

Operators are taking advantage of falling meat prices when adding new sandwiches to the lineup.

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