BrandInsight
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Campbell's Foodservice

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Consumer Trends

Warming up delivery sales with soup

To get the most out of delivering soup, knowing what customers want, as well as knowing a few tips for packaging and promotion, is key.

Food

4 must-have soup tips for your winter menu

Use these tips to get the most out of soup in the winter months while giving guests the flavors they crave.

Some customers won’t be satisfied with the standard options every time they want soup.

Consumers’ growing interest in soups, especially during the winter holidays, can help boost catering sales even further.

With increased competition from across foodservice segments, QSR operators have had to readjust the way they do business in order to remain successful.

Offering innovative, craveable soups and salads can entice more diners to try soup and salad combinations.

Diners are demanding vegetables take center stage, and the trend extends not just to full-time vegetarians and vegans, but also to a growing number of omnivores looking to add plant-based foods to their diets.

Soup’s versatility makes it a delicious way for operators to boost profitability through the warmer months.

Tomato soup is one item that’s often served as a standalone dish, but it can be easily leveraged BOH in a variety of other menu items.

Consumers and operators alike sometimes think of soup as a primarily cold-weather dish, but with a bit of tweaking of ingredients and flavors to reflect the seasons, soup can be eaten and enjoyed year-round.

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