Starbucks Cards setting Xmas records

Starbucks is expecting an utterly nutso Christmas Eve.

With consumers increasingly pushing gift card purchases later and later, the nation's coffee kingpin said on Wednesday that it expects to set a record for Starbucks Card purchases on Dec. 24. The chain expects it will easily top the more than 2 million Starbucks — or 1,500 gift cards per minute — that were purchased at its stores in the U.S. and Canada last Christmas Eve.

"We're well on track for another record performance," says Ryan Records, vice president of Starbucks Card.

Read the Full Article


More from our partners