Among the most lucrative targets of these activities are: office and business meetings, training sessions, hospitals and medical offices, and business promotional events, according to the locally-based researcher.
However, Technomic continued, large-order programs also present unique challenges to restaurant chains. Among the issues they pose are: How to identify and build awareness among potential customers? How to adapt menu items for greater appeal? How to adjust operational processes for order-taking and fulfillment?
Technomic will explore these and other related issues in an upcoming study called, LOOP: Large Orders Off-Premise. The researcher is inviting limited-service and casual-dining chains to participate in this best practices research.