McDonald’s starts $5 delivery in NYC
Some New Yorker City-ites can now get a Sausage McMuffin with Homefries delivered to their offices for $5—within 15 minutes, reports the website VentureBeat.com.
The offer is available from another entrant in the crowded third-party delivery pack, FastBite, a venture of the Caviar service, which in turn is owned by Square, the mobile-payment system.
Applebee’s snack play
The parent company of Applebee’s has hinted that big things are coming for the brand, without revealing any particulars. We do know that smaller buildings may be part of the remake, a shift that could steer the casual-dining concept into novel locations. But DineEquity says it won’t say more until it starts implementing these big ideas next year.
In the meantime, the chain is trying some tactics that are hardly routine in casual dining. For instance, the brand is copying quick-service concepts in aiming for snack business. Applebee’s is cutting appetizer prices in half two times a day: Once during the traffic trough between lunch and dinner, the other late at night.
It’s also offering nightly burger specials.
Bob Evans’ plan to be thankful for Thanksgiving
While Applebee’s explores new turf, Bob Evans Farms is banking on its traditional strengths to bolster sales this week. The family chain is known for such homey comfort foods as sausage gravy, pot roast and chicken potpie.
This week, the spotlight is on takeout holiday meals, including the Turkey Farmhouse Feast, a turkey dinner families need only heat before putting on the table for their big holiday dinner. It promises enough turkey breast, sides and desserts to feed four to eight people. A hickory-smoked-ham version is also available.
McBuzz from overseas?
Observers who tsk-tsk McDonald’s predictable U.S. menu often cite the far more intriguing products that can be found under the Golden Arches in other nations. Two in particular have been prompted recent head scratching and speculation as to why the brand doesn’t try similar products here.
One is an idea borrowed from KFC. McDonald’s units in the Japanese city of Nigata are selling Chicken McNuggets in a serving size and container that might’ve landed Ronald McDonald a high-five from the Colonel. Forty-eight nuggets are packed into a bucket. The biggest serving of McNuggets you can get in the United States is a 40-piece order.
The other overseas offering that’s getting attention on this side of The Pond is a new chef-created selection of burgers called the Signature Collection. The sandwiches combine the powerful consumer draws of local ingredients, the involvement of chefs and a hint at exclusivity; they’re only available right now at 28 units in the United Kingdom.