Tyson Named IFDA Supplier of the Year

Bernard Leonard, Tyson's group vice president, food service, received the award on behalf of the company.

Bernard Leonard (center) of Tyson Foods, received the 2006 IFDA Supplier of the Year Award on behalf of his company. IFDA Chairman Bob Sledd (left), chairman of Performance Food Group, and IFDA President & CEO Mark Allen presented the award.
For the 2006 survey, 51 suppliers were rated on their effectiveness in a number of key business areas, including conveying product information, working with the distributor sales force, quality of sales training material, communicating advertising and promotional information, and the availability of company representatives for handling account issues. IFDA members identified their top five suppliers based upon the key business areas mentioned above and then rated the company's performance in each area on a 1 to 5 scale.

Along with Tyson Foods, which received the highest score in the survey, IFDA also recognized the second and third ranking companies. These included Kellogg Food Away-From-Home, ranked second, and Ventura Foods LLC, ranked third.

"Each year we survey the IFDA membership and ask them to rate the effectiveness and performance of manufacturers that participate in the Partners Program," stated IFDA Chairman Robert Sledd during the award presentation. "Our goal in performing this survey is to recognize exceptional manufacturer performance in working with distributor customers."


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