U.S. Restaurant Count Down by 5,204 From Last Year, Reports NPD

CHICAGO (July 20, 2010)—U.S. restaurant unit count declined by -1 percent, or a loss of 5,204 restaurants, this spring compared to spring 2009, according to foodservice market research by The NPD Group, a leading market research company. NPD’s Spring 2010 ReCount®, which is a census of commercial restaurant locations in the United States compiled in the spring and fall each year, reports that independent restaurant closings contributed to most of the decline, while chain units remained relatively stable.

According to NPD’s Spring 2010 ReCount, which was collected from April 1, 2009 to March 31, 2010, the number of quick service restaurants declined by -1 percent or 2,521 units. Full service restaurant units, which includes the casual dining, mid-scale, and fine dining segments  also experienced a unit loss of -1 percent or 2,683 units.

Segment System Type Spring 2009 Spring 2010 PCYA*
TOTAL REST ALL 584,620 579,416 -1%
  CHAINS 267,979 267,868 0%
  INDEPENDENTS 316,641 311,548 -2%
QSR ALL 308,648 306,127 -1%
  CHAINS 213,144 213,308 0%
  INDEPENDENTS 95,504 92,819 -3%
FSR ALL 275,972 273,289 -1%
  CHAINS 54,835 54,560 -1%
  INDEPENDENTS 221,137 218,729 -1%

*Percent change from a year ago     
Source: The NPD Group/ReCount
®, Spring 2010

“It’s been a difficult time for the restaurant industry with customer traffic down over the past year,” says Greg Starzynski, director, product development-foodservice at NPD. “The unit losses we’re seeing in our latest census are a reflection of the weakness in the industry with the greatest impact on the independent restaurant operators.” 

According to The NPD Group’s CREST®, which continually tracks consumer usage of commercial and non-commercial foodservice outlets, visits to U.S. restaurants declined by -3 percent for the year ending May 2010 compared to a year ago. Consumer spending at restaurants declined by -1 percent, the first decline in dollars NPD has reported since it began tracking the foodservice industry in 1976.

*Editor’s note: ReCount® restaurant counts are available by a variety of breakdowns; including geographical breakdowns, e.g., zip code, city, state, designated market area, census areas, etc.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners