How much would consumers pay for a restaurant meal guaranteed to be the best of their lifetime? Try $203.
That was the average consumers said they’d be willing to spend when Harris Poll asked them on behalf of the Michelin Guide to set a ceiling on the best restaurant meal they would ever eat.
Millennials were more liberal than their elders, with a willingness to spend up to $282 per head, compared with a mean of $170 for consumers aged 45 to 54. The tightest fisted were respondents 65 years or older, who drew the line at $122.
Men’s upward price cap was $241, compared with $166 for women.
The highest rollers were consumers in the West, whose upward limit averaged $352—double the $182 cited by northeasterners. The average for respondents in the South and Midwest were almost identical at $149 and $148, respectively.
Steakhouses were where the largest group of respondents said they’d be most likely to get such a meal, followed by Italian and Mexican restaurants.
The results were generated by a survey of 2,028 American adults at the beginning of the summer.