equipment

Sassy servers and live bands play up the party atmosphere at Dick’s Last Resort destination restaurants. Last year, the brand decided to plunge into a new video and social media-fueled program to enhance engagement with the guests within the four walls and at restaurants throughout the chain.

Some of restaurants’ best marketing opportunities come via smartphone apps. The best of these apps enable chefs and restaurateurs to engage with customers in a low-cost discussion that can greatly boost sales. Or they can allow restaurants to fill tables that would have otherwise gone empty.