Jack in the Box bets on a mass-market Cronut
The quick-service chain’s new breakfast additions include a Croissant Donut. Other nods to the trends include a creamy Sriracha sauce, part of a new sausage-packed breakfast burrito that also includes hash browns a la Taco Bell’s Crunchwrap breakfast burrito.
Consumer Trends
The back-of-the-house looks forward
The seven experienced chefs at the Kraft Culinary Centre joined together to craft their own 2012 predictions. The food trends they chose are bolstered by their working in the trenches every day—along with year-long analysis of internal food casts and menu insights. Their back-of-the-house predictions range from reimaging the past to a rededication to simplicity.
Dinner business has seen better days. According to a recent Technomic survey, in the last year, 40% of consumers have significantly cut back on away-from-home dinner purchases because they have less money to spend on dining out. When weighing options, consumers look for value-based operations that offer ways to save money while still providing a quality meal.