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Marketing

So much for Starbucks' journey into the metaverse

 By Jonathan Maze on Mar. 18, 2024

The coffee shop chain told customers late last week that it would end its Starbucks Odyssey NFT virtual restaurant loyalty program experiment "to prepare for what comes next."

Technology

For restaurant tech, 'unified commerce' is the new 'omnichannel'

 By Joe Guszkowski on Mar. 18, 2024

Tech Check: More restaurants are looking to align their tech stacks from front to back, taking cues from a revolution already underway in retail.

Operations

Calif. labor commissioner clarifies fast-food wage exemption

By Lisa Jennings on Mar. 18, 2024

An update last week attempts to address lingering questions about what companies would be impacted by the upcoming fast-food wage hike. It looks like Panera Bread is not exempt after all.

Operations

Panera Bread increases Unlimited Sip Club price

By Lisa Jennings on Mar. 18, 2024

The subscription drinks program that was $11.99 per month is now $14.99 per month, a 25% increase.

Beverage

Sonic launches Blackout Slush Float to tie into solar eclipse

By Patricia Cobe on Mar. 18, 2024

Fans can score a free pair of viewing glasses with every purchase, plus eclipse watching tips from a former NASA astronaut to prepare for the April 8 event.

Emerging Brands

MrBeast Burger owner Virtual Dining Concepts acquires Man Vs Fries

By Joe Guszkowski on Mar. 18, 2024

The fry-centric virtual restaurant brand has nearly tripled in size since the acquisition thanks to partnerships with Mexican chains such as On the Border and Monterey’s Little Mexico.

Technology

AI supplier Presto lays off 18% of staff in latest sign of turbulence

By Joe Guszkowski on Mar. 18, 2024

The San Carlo, Calif.-based technology company also raised $1.2 million in a stock offering that it said will keep it afloat through April 1.

Financing

They left their jobs at Boston Market. Then the real problems started

By Jonathan Maze on Mar. 15, 2024

Longtime former employees exited the company as stores closed or paychecks stopped showing. But they’ve since been hit with surprise medical bills, and they’ve found themselves unable to file taxes or collect unemployment benefits.

Financing

Inside the turnaround at Corner Bakery

By Jonathan Maze on Mar. 15, 2024

The fast-casual brand was in freefall before it filed for bankruptcy last year. But improved operations and marketing, and a lot of hard work, have helped the chain turn the corner.

Financing

Winners and losers from the most recent round of earnings

By Jonathan Maze on Mar. 15, 2024

The Bottom Line: Wingstop, Burger King franchisees and robots were the big winners. But maybe count out dynamic pricing for a while.

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