Beverage
Beverage trends spilling into the restaurant industry
Beverage trends spilling into the restaurant industry
When it comes to trying to define the millennial generation, it’s hard to make generalizations. There is one thing, however, that can be said about them with some certainty: They love specialty coffee beverages. And that’s not just opinion; the statistics bear it out.
Like the coffee culture that percolated over the last two decades, made-to-order juices, sodas and frozen drinks promise to be the next wave of liquid gold.
Juicing is powering up menus. The recession put a squeeze on sales of made-to-order juices, according to the 2014 Juice & Smoothie Bars in the U.S. report by Los Angeles market researcher IBISWorld. But increased consumer demand for healthy beverages and an expansion of juicing into concepts other than smoothie and juice bars are revitalizing the category, the report says.