Edit

Burger King brings its burrito mashup nationwide

wopperito burger king

After much buzz, Burger King's Whopperrito—a mashup of the chain's signature Whopper and a burrito—will make its nationwide debut on Aug. 15, Business Insider says.

The item, which will sell for $2.99, contains many standard Whopper fixings, such as tomatoes, onions, lettuce and pickles, as well as beef with Tex-Mex flavor and a cheese sauce.

The Whopperrito marks the quickest span of time between a product test and rollout in the chain’s history, Business Insider notes.

"We know Tex-Mex is growing a lot ... and there are not that many national chains that sell burritos," Alex Macedo, president of Burger King’s North American segment, told Business Insider.

Although BK execs had been brainstorming ways to tackle the Tex-Mex category, a franchisee came up with the idea for the Whopperrito using ingredients already stocked in the back of house.

After some tweaks, the item was tested earlier this summer at Burger King locations in Pennsylvania, Ohio and Texas. The chain then kept mum about its plans for the Whopperrito, saying the item wasn’t slated for a national rollout.

This isn’t the only Whopper-adjacent item the chain has cooked up in recent months: The Whopper Dog made its menu debut in May.

Trending

More from our partners