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Food

2014 Foodservice Handbook

Restaurateurs interested in the foodservice universe will find considerable food for thought in The Foodservice Handbook, a compendium of data and insights drawn from every channel vying for share of stomach. Published by RB parent CSP Business Media, the Handbook benchmarks the performance of such diverse grab-and-go sources as c-stores, supermarkets and drugstores. Here are some of the gauges it provides on restaurants.

 


 

Condiment preference

In away-from-home servings of coffee, condiments are a popular add-in, included in nearly three-quarters of incidences, according to Datassential research. The most popular condiment is creamer, included in 66 percent of servings, followed by a sweetener at 48 percent.

For flavored creamers, consumers’ favorite variety is vanilla, with nearly 30 percent ranking it the most appealing offer, followed by hazelnut and caramel. Just as with flavored coffee, women found flavored creamers more appealing than men did.

Creamer flavor appeal   
FlavorTotalMaleFemale
Vanilla/French vanilla29%23%37%
Hazelnut20%15%25%
Caramel19%14%25%
Irish cream17%15%20%
Chocolate16%12%21%
Amaretto12%10%14%
Pumpkin12%8%16%
Peppermint9%7%11%

Source: Datassential

CondimentPercentage of incidences
Creamer66%
Sweetener (sugar, sweetener, etc.)48%
Flavored syrup5%
Powdered hot chocolate3%
None24%

Source: Datassential

 


 

Roast preferences

Percent responding “appealing” or “very appealing”

Consumers favor a middle road when it comes to the type of brewed coffee they drink away from home, according to Datassential research. For coffee-roast types, consumers in the Buzz survey rated medium roasts as most appealing, followed by dark roasts.

Roast typeAppeal
Medium32%
Dark29%
French23%
Italian14%
Light14%
European14%
Blonde10%
City8%

Source: Datassential

 


 

Top sandwich ingredients

Percent of menus offering

The following data from Food Genius reveals the most common sandwich types and ingredients across what the research firm categorizes as quick-service, fast-food, fast-casual, quick-casual and family-dining segments. Of the 87,000 unique menus that Food Genius tracks, 85,000 come from independent operations, hence the close alignment between the overall percentages and the independent percentages.

TypeOverallChainIndependent
Styles   
Club28%40%28%
Submarine27%31%27%
BLT27%29%27%
Cheesesteak19%20%19%
Sandwich Wrap19%25%19%
Reuben15%16%15%
Hoagie9%11%9%
French dip5%9%5%
Breakfast3%4%3%
Cuban2%3%2%
    
Breads   
Bread roll24%41%24%
Bun14%30%14%
Pita12%10%12%
Rye bread9%11%9%
Toast8%9%8%
Kaiser roll6%8%6%
Ciabatta5%14%5%
Bagel5%6%5%
Croissant5%6%5%
Baguette5%7%5%
Focaccia4%6%4%
Hoagie roll4%8%4%
White bread3%4%3%
French bread3%5%3%
English muffin3%3%3%
    
Proteins   
Chicken81%88%81%
Pork72%78%72%
Beef70%70%70%
Seafood58%60%58%
Turkey56%59%56%
Ham55%57%55%
Bacon52%65%51%
Fish52%55%52%
Steak42%44%41%
Sausage40%43%40%
    
Cheeses   
Swiss cheese37%42%37%
Provolone29%36%29%
Mozzarella29%32%29%
Cheddar28%44%28%
Parmesan21%32%21%
American21%27%21%
Feta11%13%11%
Blue11%16%11%
Fresh mozzarella11%10%11%
Pepperjack7%13%7%
    
Sauces   
Mayonnaise42%57%42%
Salad dressing38%56%38%
Mustard27%41%26%
Ranch dressing17%35%16%
Barbecue sauce13%25%13%
Honey mustard13%20%13%
Caesar dressing12%19%12%
Pesto11%20%11%
Hot sauce11%16%11%
Marinara sauce11%18%10%

Source: Food Genius, first quarter 2014

 


 

Most important pizza attributes

Respondents answering “important” or “extremely important”

Consumers certainly put quality over quantity when ranking the most important factors in creating a good pizza.

AttributeRanking
Fresh toppings84%
Rich/flavorful sauce78%
Cheese flavor78%
Dough/crust texture/consistency77%
Dough/crust flavor75%
Variety of toppings74%
Appetizing appearance73%
Large quantity of toppings68%
Large quantity of cheese68%
Strong aroma49%
New/innovative toppings32%

Source: Technomic Inc.

 


 

Average snacks per day

Compared to baby boomers, more millennials report snacking four or more times per day. Conversely, more boomers (compared to millennial respondents) report snacking one or two times per day.

Number of snacks per dayMillennials*Baby boomers*
116.7%37.1%
235.1%39.3%
322.3%14.3%
415.3%6.2%
55.7%2.2%
More than 54.9%1.1%

Source: Culinary Visions Panel Research 2013

Base: 372 baby boomers (49-67) and 942 millennials (19-36)

*Numbers do not equal 100 due to rounding

 


 

Snacking preferences, time of day

Baby-boomer survey respondents snack much more than millennial respondents after dinner (42 percent vs. 35 percent). Millennials snack just before dinner much more frequently than boomers (22 percent vs. 8 percent).

Day-partMillennialsBoomers
Morning15%4%
Midmorning40%34%
Early afternoon43%27%
Late afternoon58%47%
Before dinner22%8%
After dinner35%42%
Late night37%25%

Source: Culinary Visions Panel Research 2013

Base: 372 baby boomers (49-67) and 942 millennials (19-36)

 


 

Snack purchasing venue choices

Millennials prefer purchasing snacks from convenience stores and fast-food restaurants, whereas baby boomers prefer making snacks at home.

VenueBoomersMillennials
C-store19%47%
Make my own at home45%33%
Fast-food restaurant21%39%
Drug store14%20%
Supermarket bakery17%17%
Supermarket deli12%16%
Fast-casual restaurant5%11%
Cafeteria at workplace3%7%
Casual-dining restaurant3%7%
Cafeteria or other venue
at my school
1%4%
Supermarket (other)2%1%
Other12%3%

Source: Culinary Visions Panel Research 2013

Base: 372 baby boomers (49-67) and 942 millennials (19-36)

 


 

Snack preferences throughout the day

A look at three of the most common snacking day-parts reveals consumers start their day with more better-for-you snacks and move toward indulgence by late night. Boomers’ favorite early-morning snack is a bakery item; for millennials it’s yogurt. The preferred after-dinner snack for millennials is a tie between salty snacks, candy and bakery items, while boomers prefer chips.

SnackMillennialsBoomers
Fruit66%63%
Yogurt57%54%
Granola bar/energy bar56%47%
Bakery item52%59%
Smoothie43%16%
Nuts34%30%
Cheese31%34%
Candy26%22%
Chips/salty snacks23%24%
Vegetables25%14%
Mini meal/combination of a few foods21%11%
Mini sandwich/mini wrap20%11%
Beef jerky/meat snack15%8%
Prepared salad15%6%
Hummus11%9%
Soup/chili8%3%
   
Late afternoon  
Chips/salty snacks57%59%
Fruit53%62%
Cheese47%57%
Candy48%47%
Nuts42%58%
Granola bar/energy bar43%36%
Bakery item42%40%
Vegetables40%34%
Mini sandwich/wrap41%19%
Mini meal/combination of a few foods39%18%
Yogurt30%35%
Prepared salad35%19%
Beef jerky/meat snacks36%15%
Smoothie35%15%
Soup/chili32%16%
Hummus25%15%
   
Late night  
Chips/salty snacks57%63%
Candy51%41%
Bakery item46%43%
Fruit43%47%
Cheese40%38%
Nuts31%50%
Beef jerky/meat snacks29%15%
Yogurt23%32%
Mini meal/combination of a few foods27%15%
Granola bar/energy bar23%25%
Vegetables24%17%
Smoothie22%12%
Mini sandwich/wrap21%14%
Soup/chili21%11%
Hummus17%5%
Prepared salad11%8%

Source: Culinary Visions Panel Research 2013

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