Chili’s beefs up core menu items

After cutting its menu by 40%, Chili’s has turned to updating its core offerings: burgers, ribs and fajitas.

The new versions of its classic dishes offer diners bigger portions for the same price. Its Bigger Big Mouth Burgers are now made with an 8-ounce patty, while its signature baby back ribs are served “Texas-sized” and its fajitas now come with 48% more chicken and beef.

To break the news of its pared-down menu to consumers, Chili’s last month set up an online marketing campaign where it broadcasted “In Menumoriam” videos for the items being slashed.


More from our partners

Code for Asynchronous jQuery Munchkin Tracking Code