McDonald’s has introduced new wellness standards for its chickens.
The chain is requiring its suppliers to provide perches that encourage natural behavior and has issued new rules regulating the amount and brightness of light in chicken houses, Reuters reports.
Suppliers have until 2024 to comply with the new standards. McDonald’s has also announced that it will conduct trials to measure the well-being of different chicken breeds with its suppliers. The company said the new standards will not affect prices at its restaurants.
The news comes on the heels of McDonald's new buttermilk crispy chicken tenders, which the chain says are made with 100% white-meat chicken with no artificial preservatives, colors or flavors.