Foodservice Executives Gather for NPD Foodservice Summit on April 15

CHICAGO (March 30, 2010)—The NPD Group, a leading market research company, will be bringing together foodservice executives, analysts, and researchers for a one-day foodservice summit in Chicago on April 15. The summit, which will be held at The University of Chicago’s Gleacher Center, will include discussions that address the strategic issues and trends affecting the foodservice industry. Executives from Heinz North America, McDonald’s USA, Taco Bell Corp., and UBS Investment Research and NPD foodservice market research analysts will share their knowledge and insights with NPD Foodservice Summit  attendees.

Guest speakers and topics at the NPD Foodservice Summit include:

Keynote: How do America’s Eating Patterns Translate into Stock Performance?
David Palmer, Executive Director ─ UBS Investment Research

Ethnic Insights: Uncovering Opportunities

Vivian Chen
Manager of Marketing, McDonald's USA

Discovering & Translating Insights into a Competitive Advantage
Kim Cupelli
Associate Director, Customer Marketing, Heinz North America

Kids Today
Anita Frazier
Industry Analyst, Toys & Video Games, The NPD Group, Inc.

What’s the True Potential of Foodservice Retail?
Ann Hanson
Executive Director, Food & Beverage, The NPD Group, Inc.

Why Loyalty Matters

Lynn Hemans
Director, Industry & Competitive Insights, Taco Bell Corp.

For more information and to register for the NPD Foodservice Summit visit: http://www.npd.com/lps/summit/


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