Google tries a restaurant

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Google is ending its brief flirtation with the restaurant business—at least for now.

On Friday, the digital giant opened a popup restaurant in New York City to promote a new piece of programming, an app that translates foreign words into the user’s language. Patrons could use the app, called Translate, to order foods prepared by a different acclaimed chef on each of the four days the place was in operation. The celebrities in the kitchen included Gerardo Gonzalez, JJ Johnson and Einat Admony.

The meals were offered for free, but customers had to make an advance reservation—though openings for all four days reportedly were fully booked hours before the pop-up opened for its first seating.

Small World, which is located in the trendy Lower East Side, is scheduled to fire down its ovens for good after tonight’s dinner service.


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