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The National Restaurant Association (NRA) this week launched its second annual chef contest on YouTube – the “NRA Show Hot Chef Grilling Challenge.” Professional chefs and home cooks like are encouraged to submit short videos of themselves preparing their favorite grilling recipes using trendy food and beverage ingredients—the more unique the better. The winner will have the chance to showcase his or her creations in the Culinary Scene interactive cooking demonstration area at the upcoming NRA Show in Chicago, May 16 – 19.

"We're looking forward to the creativity and innovation chefs and cooks from across the United States will demonstrate in their video submission for our Hot Chef Grilling Challenge," said Lorna Donatone, convention chair for NRA Show 2009 and president of School Services, Sodexo Inc. " We are looking for competitors from all walks of life to grill it, smoke it, sear it, scorch it or whatever you do to produce culinary masterpieces with a grilling theme. We are sure to see some great recipes and cooking techniques, and discover a wide array of ideas for both our own commercial and back-yard grilling experiences this spring and summer."

Interested chefs and cooks should submit an original video demonstrating a grilling recipe at www.youtube.com/nrashow2009 by April 24, 2009. Videos should be no longer than two minutes and recipes must include at least one item from the Association's "What's Hot in 2009" chef survey (available at www.restaurant.org/show), for example new/fabricated cuts of meat, free-range poultry or pork, locally grown produce, non-traditional fish, exotic fruits and superfruits, alternative red meats and game.

The winning chef/cook will receive a showcase cooking demonstration in the NRA Show 2009's Culinary Scene display kitchen area on May 19, plus a three- day/two- night trip to Chicago, including one single/double occupancy hotel room for 2 nights and one roundtrip coach airline ticket. The Culinary Scene will feature butchers and chefs showcasing their skills all four days of the show, highlighting how all varieties and cuts of meat can be transformed into flavorful dishes, reducing food waste and maximizing profits.

YouTube users will vote for the top three submissions. The winning entry will be chosen by a panel selected by the National Restaurant Association. Viewers can rate each video from 1-5 stars through April 30, 2009.

No purchase necessary. Limit one video submission per person. Contest open only to legal residents of the 50 United States, 21 years of age or older. Void where prohibited or restricted by law. See Official Contest Rules at www.youtube.com/nrashow2009. Please cook responsibly -- depictions of unsafe or reckless cooking will not be accepted.


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