Legal Seafood, a chain known for precise uniformity across the brand, has broken its one-size-fits-all mold with Legal Crossing. The casual-dining seafood concept, opened in the Downtown Crossing area in March, is the first in a line of standalones designed to cater to specific markets. Each neighborhood restaurant will embrace the local culture in both design and menu, playing to consumers’ desires for intimate, relatable experiences. This site has an urban, edgy feel, but don’t expect that from the next spot. Still boasting the “Legal” name, Legal Oysteria, on tap for another Boston neighborhood, will feature coastal Italian flare.
Ditching cookie-cutter casual. Anchoring the bar, which comprises about half the interior space, is a large abstract painting of a female torso, a nod to a famed local stripper from years past.
View more groundbreaking concepts
Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.